Short description of the article

  • Marketplaces are great businesses

  • When it comes to building a marketplace, is it so hard?

  • Few words about personal motivation

  • Start as soon as possible

  • Engage your users

  • Conclusion

A lot of project owners dream to start a marketplace, to spread unique idea and consequently create a successful business. But not everyone succeeds. Let's think about what you need to know before starting a business.

Online marketplace is a very popular area of business. Look at such popular platforms like Fiverr, Etsy, and Airbnb. Now is the best time to become a successful marketplace entrepreneur.

To help you implement your ideas, we have selected the top tips to create a successful marketplace. We do not impose labels to succeed, because they do not exist. For a truly successful project, you need: great efforts, experience, and a carefully chosen strategy.

Also read our article: 10 Best and Simple Tips of Building B2B Marketplace Step-By-Step.

Marketplaces are great businesses

Why marketplaces make much headway? Because such services like Airbnb make a great impression on users. Nice design and usability are the main strengths of this company.

In connection with the great success, many beginning business owners strive to create their projects based on “airbnb-for-x”.

The popularity of the collaborative economy is growing every year. Experts say that by 2025 it would be reached around $330 billion dollars (for now it is about $15 billion).

No personal equipment – less money to spend. For example, the aforementioned company does not own any hotel rooms, but nevertheless, it is a top company that involved in rental housing around the world. In this example, we see that you do not need initial inventory (and a lot of cash) to become part of popular online marketplaces.

Also read our article: Angular 6 vs React vs Vue (How to Make the Best Choice).

When it comes to building a marketplace, is it so hard?


Implementation of a successful project is a big work. Despite the fact that you do not need to purchase your own inventory, you still have to consider the main idea and create a website. Moreover, you have to understand how to attract people to provide their inventory and find buyers. So be patient.

Few words about personal motivation

If you are developing your marketplace, first of all, you need to know why you want to work in this field. Understanding personal motives will help to form the right strategy, and also to understand whether you want to build a small business or you want to work with a huge market.

Then you need to understand what exactly you want to create, and how you implement it (do you have money to hire developers, or you want to write code by yourself). It will be nice if you have previous experience, the corresponding education, the co-founder, as well as sufficient financial resources.

Start as soon as possible


Minimum Viable Product is something that you should develop and run at the very beginning. It will help you evaluate the prosperity of your idea without big financial investments in a short time. So, do not spend a lot of resources on developing the marketplace without the launching the MVP. Moreover, the faster you understand what your users want, the better.

Engage your users

The last tip is the more users - the better. Do not forget that you need not only a few interested consumers but many regular customers. Therefore, try to attract new users and do not forget to contact them.

It is very important to listen, help and find out their needs. People will gladly pay you to solve their problems. So you better know your target audience and understand in which direction you need to move.


In order to build a successful E-commerce marketplace, you should follow quite simple rules, like launching the MVP that will help you to get the feedbacks from the users and improve your business quickly without much of investments. In addition, you should engage your users by means of interaction with them. Knowing your potential customers will be the key element in construction of the E-commerce marketplace.

In case, you got left any questions or suggestions, feel free to contact us and we will assist you in any inquiry!