Short description of the article

  • Intro

  • Benefits of eCommerce

  • Shortcomings and how to solve them

  • Conclusion


eCommerce became an inevitable part of our daily lives. The process of buying and selling products over the Internet is fast as well as convenient, and the development of eCommerce business becomes more and more popular. Many businessmen and product owners try to represent their goods and services on the Internet in order to follow the global trend and increase the revenue.

The demand for buying and selling via the Internet is growing every day. According to statistics, in the USA more than 60% of customers are purchasing goods online. There are several reasons why people are moving from the traditional stores to online shops and marketplaces. If you have a startup idea and are considering an e-commerce business you need to know why it’s so popular at this time.

Also read our article: eCommerce: Definition, History, Statistics & Growth.

Benefits of eCommerce


There are a lot of reasons why the internet eCommerce business is developing so fast. Both product owners and single consumers profit from eCommerce. The following pros of e-commerce are discussed in details.

1. It’s easy and fast

Customers and businesses can buy and sell everything online 24/7. It is much more convinient to stay at home or an office and purchase all the necessary goods and services.

2. Detailed product characteristics

Consumers read product descriptions in the online shop and if they want to get detailed characteristics they are provided with much relevant information. Besides, online stores offer vast online catalogs and a possibility to compare goods.

3. Customers come to your store even without ads

Customers can follow a link in the search engine results and come to your website.

4. Research of users’ buying habits

With help of eCommerce the sellers can easily find out what the buyers are interested in and what they prefer. One of the pros of eCommerce business is that on the Internet it’s easy to follow user’s needs and to offer those things he is interested in. The targeted ads based on the user’s purchase behavior consequently help to offer things that he might find interesting and useful.

5. Easier and cheaper to start the online retails

Lower costs are one of the most attractive eCommerce benefits. Needless to say, the cost of establishing the traditional shop with hiring shop's stuff, renting the place, paying for water and light is very expensive. The business owners save a lot of money purchasing their goods or offering services on the Internet. Most of the costs they need are for a well-designed user-friendly website.

Where exactly are you decreasing costs?


For ads: When you start your business you don’t have to spend much money on usual ads types. But take into account that your expenses will probably include SEO traffic, social media traffic, and pay-per-click.

For the store: As it was mentioned above the costs for renting, paying of utilities and insurance are eliminated. There is no need to pay for store sign, store design, sales equipment or buying inventory.

For personnel: Actions made by the staff in the physical offices are completed automatically online. Without personnel, there are no expenses for salaries, sick leaves and holidays with pay etc. Physical stores often hire security staff, as well. Of course, some employees may be needed for customer support but it’s possible to hire them virtually from countries where the cost of living is much lower.

Also read our article: eCommerce App Development.

6. User reviews serve as ads

When people enjoy some goods or services they can leave positive comments, reviews, and ratings. Furthermore, these are serving as ads and promoting your business. Sellers profit from such testimonialsdue to the fact they realize which products offer high quality which ones don’t arouse interest and which ones should be removed from the list.

7. Sell goods or offer services worldwide with little effort

Is it easy to open a chain of shops in diferent cities and not to mention states? How much money, time and efforts will be sent by the product owner? And now compare all the costs with online service expense. People from multiple continents can order services/goods from your store and get whatever and whenever they want. All you need is to promote your website.

8. Your store works 24/7/365

Online business do not have any boundaries on working hours and days! It doesn’t matter if you offer a service or goods - they are available all the time. It is beneficial for customers to start shopping whenever they want either at midnight or on the weekend. Remember that not all the customers are in the same time zone that’s why round-the-clock availability is an additional pro.

9. Scale the business with ease

If the market demand is growing what can scale faster: an online store or a physical one? The online organization is meeting market demands more quickly and can easily reach different market segments. If you dropship you don’t need to accommodate new products, you just add them to your goods’ list.

10. Personalization and notifications.

Website personalization helps to improve the online shopping experience. Notifications or reminders are useful when the user added some products to the shopping list and forgot about them.

11. Motivating impulse buys

There are people who sometimes buy impulsively. In online stores, there are fewer factors distracting them from such actions and more possibilities to influence their emotions. Create attractive photos, positive human emotions in these photos or other ways to drive impulse buys.

Shortcomings and how to solve them


As everything in the world, eCommerce has got its shortcomings. The business owners should be aware of them and know possible solutions when problems appear.

1. Site crash

If the site can’t be reached none of consumers can sell anything. The purchases stop.

Solution: Actually such crash can happen to every business, but there are some pieces of advice for preventing this problem: decide upon the hosting on the right platform; you should be prepared for site crash and start testing; use CDNs; keep all software up to date with their latest versions; keep recent backups.

2. No possibility to try

If in the physical store you can try something on you can’t do the same buying things online.

Solution: One of the options is returning goods bought online. If the return policy is well thought-out the consumers are more likely to buy at your store.

3. High market competition

This sphere has become highly competitive and finding the right niche is not that easy. And don’t expect the ads for the most competitive niches to be cheap. You need to do a proper market research and to find out as much as possible about the competitors.

Solution: To attract users to your website you can pay for ads (it’s a rather expensive way); use SEO optimization; write articles, blog posts and videos in social networks, and retarget users who have visited them, etc.

4. Quick response needed

When users write a question to the salesperson they expect an immediate response. If nobody has responded within an hour the customers are likely to shop somewhere else.

Solution: Don’t make your consumers wait and hire customer service personnel who respond without delay.

5. Time for shipping

As it has already been mentioned above the goods can be delivered from all over the world. E.g. delivery time on AliExpress can take a couple of weeks and in some cases a couple of months. If a client will receive goods in a month time or more he/she would stop shopping and leave the website.

Solution: Offer different options. AliExpress has offered several delivery models and consumers can choose such delivery model as paid and quick shipping. So, you should always be transparent with your customers.

There are many solutions of mentioned shortcomings you just need to figure out all of them if you start with an Ecommerce business.



eСommerce business is growing very fast that’s why many business owners are interested in developing it. First of all, they need to do a market research and learn about all the pros and cons of eCommerce. According to statistics, retail eCommerce sales are growing very fast because of an increased demand for online services and goods.

Do you think of breaking into eCommerce or expanding your existing business with it? Feel free to contact us and we will gladely help you.